恭喜一蘭拿下2016麺チェーン第一名 - 旅遊
By Callum
at 2016-05-30T12:55
at 2016-05-30T12:55
Table of Contents
倒也不是要黑一蘭或推一蘭,不過這個票選的設計太奇怪了。
票選的名稱是「連鎖麵店總選舉」,給人這是在選店的印象,
但實際票選的標的是「品項」而不是「店」,
那這樣票數所代表的意義就差別非常大了。
一蘭幾乎只有一種品項,就是那「天然素材豚骨拉麵」,
甚至連「叉燒拉麵」的品項都沒有,要自己單點拉麵再另外加點叉燒。
這樣跟其他拉麵店通常習慣把叉燒麵獨立分出一項比起來,
就有集中票數的效果了。
換個角度說,例如丸龜在前20名就有3項入圍,
總票數是一蘭兩倍以上;
但一蘭菜單幾乎就只有這一種(其他都很不知名),
可預期在20名外大概也沒什麼票。
這樣子比「店家」總票數的話,到底是誰受到更多顧客的支持呢?
例如,我乾脆把前20名的票數加總來重新排序好了:
(當然,20名外的票數也應該加進來才準確,但網路上沒看到公開票數)
1 丸龜製麺 9758
2 Ringer Hut 9362
3 卡布里喬莎 7653
4 Jolly Pasta 6119
5 花丸烏龍麵 5651
6 幸樂苑 4886
7 日高屋 4584
8 一蘭 4048
9 高田屋 2370
這樣比的話,到底是哪間店更得到顧客的支持呢?
推敲票選的榜單票數,會發現在這個遊戲規則下,
領先在前的都是很有「主打」商品的店家。
例如說一蘭拉麵幾乎就是一種,配菜都是另外加點。
丸龜竄到高名次的釜揚跟釜玉,正是這幾年烏龍麵界的大流行。
電視節目跟雜誌熱愛報導釜玉烏龍麵,算是一股潮流,(而且可說就是被丸龜帶起來的)
所以顧客進去丸龜後沒有明顯偏好的話,會優先點這幾種吧。
而Ringer Hut也是,他是長崎ちゃんぽん專賣店,
所以顧客的認知,就是Ringer Hut=長崎強棒麵。
加上日本外食餐飲特性上明顯蔬菜偏低,
拉麵、烏龍麵、....幾乎都沒有蔬菜。
所以近年有部分女性顧客取向的連鎖店特別強打蔬菜,
例如Mister Donut的簡餐,再來就是Ringer Hut。
所以大眾對於Ringer Hut的印象,確實也有蔬菜很多的麵這一點。
而果然這兩項都反映在票選結果上,在眾多品項中主打菜明顯拉高成績。
而大苦主花月嵐呢?
花月嵐因為甚至連20名一項都沒進,真的無法觀察它票源到底怎麼被分散的。
但是,你記得花月嵐的主打品項是什麼嗎?
其實理論上是大蒜拳骨拉麵。
但光是大蒜拳骨拉麵,他又分出味噌、鹽味,各自還分出一般跟叉燒麵。
而且常態品項中,豚そば銀次郎也有大量支持者。
更重要的是,就拿我自己來說好了,我不知道有多少年進去花月嵐不是點常態菜單了。
花月嵐的價值幾乎是月月更新的期間限定菜單部分。
(可能是物料問題,台灣店的期間限定都是那幾個在輪,但日本一直推陳出新)
他們常常把其他地區的流行、其他名店的口味,以限定的方式介紹到全國連鎖店。
例如神座竄紅的時候,花月嵐推出過期間限定「道頓堀拉麵」;
或是有時候也跟電視冠軍的森住主廚合作,推出期間限定「ちゃんぶ屋醬油拉麵」等等。
它就是一間沒有單品項特別知名,但是一直更換新品項帶動潮流的店。
在這個投票遊戲規則下,顯得非常劣勢了。
我尊重而且也同意一蘭的豚骨拉麵有其4048票的支持度,
以品項來說這是了不起的成就。
只是在解讀票選結果時,單一品項領先=最佳連鎖麵店這等式太奇怪了。
打個比方
麥當勞、肯德基、派克雞排、第一家鹽酥雞 比賽最愛店家,
我猜會是麥當勞領先。
但是比賽最愛品項,很可能會是派克的脆皮雞排拿到第一名吧。
甚至肯德基排名可能都在麥當勞前面,
在肯德基必點炸雞的人,應該比麥當勞任何一種漢堡的單一支持率都高多了。
※ 引述《rsc320 (它它)》之銘言:
: 超過四成的日本人自己投票都投給一蘭了
: 不要再戰囉 啾咪
: http://i.imgur.com/dj2xZ9j.jpg
: 沒吃過一蘭的人下次可以來嚐嚐
: btw花月嵐哭哭
--
票選的名稱是「連鎖麵店總選舉」,給人這是在選店的印象,
但實際票選的標的是「品項」而不是「店」,
那這樣票數所代表的意義就差別非常大了。
一蘭幾乎只有一種品項,就是那「天然素材豚骨拉麵」,
甚至連「叉燒拉麵」的品項都沒有,要自己單點拉麵再另外加點叉燒。
這樣跟其他拉麵店通常習慣把叉燒麵獨立分出一項比起來,
就有集中票數的效果了。
換個角度說,例如丸龜在前20名就有3項入圍,
總票數是一蘭兩倍以上;
但一蘭菜單幾乎就只有這一種(其他都很不知名),
可預期在20名外大概也沒什麼票。
這樣子比「店家」總票數的話,到底是誰受到更多顧客的支持呢?
例如,我乾脆把前20名的票數加總來重新排序好了:
(當然,20名外的票數也應該加進來才準確,但網路上沒看到公開票數)
1 丸龜製麺 9758
2 Ringer Hut 9362
3 卡布里喬莎 7653
4 Jolly Pasta 6119
5 花丸烏龍麵 5651
6 幸樂苑 4886
7 日高屋 4584
8 一蘭 4048
9 高田屋 2370
這樣比的話,到底是哪間店更得到顧客的支持呢?
推敲票選的榜單票數,會發現在這個遊戲規則下,
領先在前的都是很有「主打」商品的店家。
例如說一蘭拉麵幾乎就是一種,配菜都是另外加點。
丸龜竄到高名次的釜揚跟釜玉,正是這幾年烏龍麵界的大流行。
電視節目跟雜誌熱愛報導釜玉烏龍麵,算是一股潮流,(而且可說就是被丸龜帶起來的)
所以顧客進去丸龜後沒有明顯偏好的話,會優先點這幾種吧。
而Ringer Hut也是,他是長崎ちゃんぽん專賣店,
所以顧客的認知,就是Ringer Hut=長崎強棒麵。
加上日本外食餐飲特性上明顯蔬菜偏低,
拉麵、烏龍麵、....幾乎都沒有蔬菜。
所以近年有部分女性顧客取向的連鎖店特別強打蔬菜,
例如Mister Donut的簡餐,再來就是Ringer Hut。
所以大眾對於Ringer Hut的印象,確實也有蔬菜很多的麵這一點。
而果然這兩項都反映在票選結果上,在眾多品項中主打菜明顯拉高成績。
而大苦主花月嵐呢?
花月嵐因為甚至連20名一項都沒進,真的無法觀察它票源到底怎麼被分散的。
但是,你記得花月嵐的主打品項是什麼嗎?
其實理論上是大蒜拳骨拉麵。
但光是大蒜拳骨拉麵,他又分出味噌、鹽味,各自還分出一般跟叉燒麵。
而且常態品項中,豚そば銀次郎也有大量支持者。
更重要的是,就拿我自己來說好了,我不知道有多少年進去花月嵐不是點常態菜單了。
花月嵐的價值幾乎是月月更新的期間限定菜單部分。
(可能是物料問題,台灣店的期間限定都是那幾個在輪,但日本一直推陳出新)
他們常常把其他地區的流行、其他名店的口味,以限定的方式介紹到全國連鎖店。
例如神座竄紅的時候,花月嵐推出過期間限定「道頓堀拉麵」;
或是有時候也跟電視冠軍的森住主廚合作,推出期間限定「ちゃんぶ屋醬油拉麵」等等。
它就是一間沒有單品項特別知名,但是一直更換新品項帶動潮流的店。
在這個投票遊戲規則下,顯得非常劣勢了。
我尊重而且也同意一蘭的豚骨拉麵有其4048票的支持度,
以品項來說這是了不起的成就。
只是在解讀票選結果時,單一品項領先=最佳連鎖麵店這等式太奇怪了。
打個比方
麥當勞、肯德基、派克雞排、第一家鹽酥雞 比賽最愛店家,
我猜會是麥當勞領先。
但是比賽最愛品項,很可能會是派克的脆皮雞排拿到第一名吧。
甚至肯德基排名可能都在麥當勞前面,
在肯德基必點炸雞的人,應該比麥當勞任何一種漢堡的單一支持率都高多了。
※ 引述《rsc320 (它它)》之銘言:
: 超過四成的日本人自己投票都投給一蘭了
: 不要再戰囉 啾咪
: http://i.imgur.com/dj2xZ9j.jpg
: 沒吃過一蘭的人下次可以來嚐嚐
: btw花月嵐哭哭
--
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