恭喜一蘭拿下2016麺チェーン第一名 - 旅遊
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By Callum
at 2016-05-30T12:55
at 2016-05-30T12:55
Table of Contents
倒也不是要黑一蘭或推一蘭,不過這個票選的設計太奇怪了。
票選的名稱是「連鎖麵店總選舉」,給人這是在選店的印象,
但實際票選的標的是「品項」而不是「店」,
那這樣票數所代表的意義就差別非常大了。
一蘭幾乎只有一種品項,就是那「天然素材豚骨拉麵」,
甚至連「叉燒拉麵」的品項都沒有,要自己單點拉麵再另外加點叉燒。
這樣跟其他拉麵店通常習慣把叉燒麵獨立分出一項比起來,
就有集中票數的效果了。
換個角度說,例如丸龜在前20名就有3項入圍,
總票數是一蘭兩倍以上;
但一蘭菜單幾乎就只有這一種(其他都很不知名),
可預期在20名外大概也沒什麼票。
這樣子比「店家」總票數的話,到底是誰受到更多顧客的支持呢?
例如,我乾脆把前20名的票數加總來重新排序好了:
(當然,20名外的票數也應該加進來才準確,但網路上沒看到公開票數)
1 丸龜製麺 9758
2 Ringer Hut 9362
3 卡布里喬莎 7653
4 Jolly Pasta 6119
5 花丸烏龍麵 5651
6 幸樂苑 4886
7 日高屋 4584
8 一蘭 4048
9 高田屋 2370
這樣比的話,到底是哪間店更得到顧客的支持呢?
推敲票選的榜單票數,會發現在這個遊戲規則下,
領先在前的都是很有「主打」商品的店家。
例如說一蘭拉麵幾乎就是一種,配菜都是另外加點。
丸龜竄到高名次的釜揚跟釜玉,正是這幾年烏龍麵界的大流行。
電視節目跟雜誌熱愛報導釜玉烏龍麵,算是一股潮流,(而且可說就是被丸龜帶起來的)
所以顧客進去丸龜後沒有明顯偏好的話,會優先點這幾種吧。
而Ringer Hut也是,他是長崎ちゃんぽん專賣店,
所以顧客的認知,就是Ringer Hut=長崎強棒麵。
加上日本外食餐飲特性上明顯蔬菜偏低,
拉麵、烏龍麵、....幾乎都沒有蔬菜。
所以近年有部分女性顧客取向的連鎖店特別強打蔬菜,
例如Mister Donut的簡餐,再來就是Ringer Hut。
所以大眾對於Ringer Hut的印象,確實也有蔬菜很多的麵這一點。
而果然這兩項都反映在票選結果上,在眾多品項中主打菜明顯拉高成績。
而大苦主花月嵐呢?
花月嵐因為甚至連20名一項都沒進,真的無法觀察它票源到底怎麼被分散的。
但是,你記得花月嵐的主打品項是什麼嗎?
其實理論上是大蒜拳骨拉麵。
但光是大蒜拳骨拉麵,他又分出味噌、鹽味,各自還分出一般跟叉燒麵。
而且常態品項中,豚そば銀次郎也有大量支持者。
更重要的是,就拿我自己來說好了,我不知道有多少年進去花月嵐不是點常態菜單了。
花月嵐的價值幾乎是月月更新的期間限定菜單部分。
(可能是物料問題,台灣店的期間限定都是那幾個在輪,但日本一直推陳出新)
他們常常把其他地區的流行、其他名店的口味,以限定的方式介紹到全國連鎖店。
例如神座竄紅的時候,花月嵐推出過期間限定「道頓堀拉麵」;
或是有時候也跟電視冠軍的森住主廚合作,推出期間限定「ちゃんぶ屋醬油拉麵」等等。
它就是一間沒有單品項特別知名,但是一直更換新品項帶動潮流的店。
在這個投票遊戲規則下,顯得非常劣勢了。
我尊重而且也同意一蘭的豚骨拉麵有其4048票的支持度,
以品項來說這是了不起的成就。
只是在解讀票選結果時,單一品項領先=最佳連鎖麵店這等式太奇怪了。
打個比方
麥當勞、肯德基、派克雞排、第一家鹽酥雞 比賽最愛店家,
我猜會是麥當勞領先。
但是比賽最愛品項,很可能會是派克的脆皮雞排拿到第一名吧。
甚至肯德基排名可能都在麥當勞前面,
在肯德基必點炸雞的人,應該比麥當勞任何一種漢堡的單一支持率都高多了。
※ 引述《rsc320 (它它)》之銘言:
: 超過四成的日本人自己投票都投給一蘭了
: 不要再戰囉 啾咪
: http://i.imgur.com/dj2xZ9j.jpg
: 沒吃過一蘭的人下次可以來嚐嚐
: btw花月嵐哭哭
--
票選的名稱是「連鎖麵店總選舉」,給人這是在選店的印象,
但實際票選的標的是「品項」而不是「店」,
那這樣票數所代表的意義就差別非常大了。
一蘭幾乎只有一種品項,就是那「天然素材豚骨拉麵」,
甚至連「叉燒拉麵」的品項都沒有,要自己單點拉麵再另外加點叉燒。
這樣跟其他拉麵店通常習慣把叉燒麵獨立分出一項比起來,
就有集中票數的效果了。
換個角度說,例如丸龜在前20名就有3項入圍,
總票數是一蘭兩倍以上;
但一蘭菜單幾乎就只有這一種(其他都很不知名),
可預期在20名外大概也沒什麼票。
這樣子比「店家」總票數的話,到底是誰受到更多顧客的支持呢?
例如,我乾脆把前20名的票數加總來重新排序好了:
(當然,20名外的票數也應該加進來才準確,但網路上沒看到公開票數)
1 丸龜製麺 9758
2 Ringer Hut 9362
3 卡布里喬莎 7653
4 Jolly Pasta 6119
5 花丸烏龍麵 5651
6 幸樂苑 4886
7 日高屋 4584
8 一蘭 4048
9 高田屋 2370
這樣比的話,到底是哪間店更得到顧客的支持呢?
推敲票選的榜單票數,會發現在這個遊戲規則下,
領先在前的都是很有「主打」商品的店家。
例如說一蘭拉麵幾乎就是一種,配菜都是另外加點。
丸龜竄到高名次的釜揚跟釜玉,正是這幾年烏龍麵界的大流行。
電視節目跟雜誌熱愛報導釜玉烏龍麵,算是一股潮流,(而且可說就是被丸龜帶起來的)
所以顧客進去丸龜後沒有明顯偏好的話,會優先點這幾種吧。
而Ringer Hut也是,他是長崎ちゃんぽん專賣店,
所以顧客的認知,就是Ringer Hut=長崎強棒麵。
加上日本外食餐飲特性上明顯蔬菜偏低,
拉麵、烏龍麵、....幾乎都沒有蔬菜。
所以近年有部分女性顧客取向的連鎖店特別強打蔬菜,
例如Mister Donut的簡餐,再來就是Ringer Hut。
所以大眾對於Ringer Hut的印象,確實也有蔬菜很多的麵這一點。
而果然這兩項都反映在票選結果上,在眾多品項中主打菜明顯拉高成績。
而大苦主花月嵐呢?
花月嵐因為甚至連20名一項都沒進,真的無法觀察它票源到底怎麼被分散的。
但是,你記得花月嵐的主打品項是什麼嗎?
其實理論上是大蒜拳骨拉麵。
但光是大蒜拳骨拉麵,他又分出味噌、鹽味,各自還分出一般跟叉燒麵。
而且常態品項中,豚そば銀次郎也有大量支持者。
更重要的是,就拿我自己來說好了,我不知道有多少年進去花月嵐不是點常態菜單了。
花月嵐的價值幾乎是月月更新的期間限定菜單部分。
(可能是物料問題,台灣店的期間限定都是那幾個在輪,但日本一直推陳出新)
他們常常把其他地區的流行、其他名店的口味,以限定的方式介紹到全國連鎖店。
例如神座竄紅的時候,花月嵐推出過期間限定「道頓堀拉麵」;
或是有時候也跟電視冠軍的森住主廚合作,推出期間限定「ちゃんぶ屋醬油拉麵」等等。
它就是一間沒有單品項特別知名,但是一直更換新品項帶動潮流的店。
在這個投票遊戲規則下,顯得非常劣勢了。
我尊重而且也同意一蘭的豚骨拉麵有其4048票的支持度,
以品項來說這是了不起的成就。
只是在解讀票選結果時,單一品項領先=最佳連鎖麵店這等式太奇怪了。
打個比方
麥當勞、肯德基、派克雞排、第一家鹽酥雞 比賽最愛店家,
我猜會是麥當勞領先。
但是比賽最愛品項,很可能會是派克的脆皮雞排拿到第一名吧。
甚至肯德基排名可能都在麥當勞前面,
在肯德基必點炸雞的人,應該比麥當勞任何一種漢堡的單一支持率都高多了。
※ 引述《rsc320 (它它)》之銘言:
: 超過四成的日本人自己投票都投給一蘭了
: 不要再戰囉 啾咪
: http://i.imgur.com/dj2xZ9j.jpg
: 沒吃過一蘭的人下次可以來嚐嚐
: btw花月嵐哭哭
--
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旅遊
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at 2016-09-15T12:49
at 2016-09-15T12:49

By Hedy
at 2016-09-20T12:06
at 2016-09-20T12:06

By Puput
at 2016-09-22T08:06
at 2016-09-22T08:06

By Hamiltion
at 2016-09-26T02:54
at 2016-09-26T02:54

By Kristin
at 2016-09-26T12:56
at 2016-09-26T12:56

By Todd Johnson
at 2016-09-29T09:30
at 2016-09-29T09:30

By Heather
at 2016-10-03T08:58
at 2016-10-03T08:58

By Quintina
at 2016-10-05T09:42
at 2016-10-05T09:42

By William
at 2016-10-07T14:17
at 2016-10-07T14:17

By Ingrid
at 2016-10-09T19:23
at 2016-10-09T19:23

By Margaret
at 2016-10-10T13:37
at 2016-10-10T13:37

By Frederic
at 2016-10-12T13:53
at 2016-10-12T13:53

By Audriana
at 2016-10-13T11:17
at 2016-10-13T11:17

By Edwina
at 2016-10-14T11:52
at 2016-10-14T11:52

By Skylar Davis
at 2016-10-18T00:53
at 2016-10-18T00:53

By Elma
at 2016-10-20T03:39
at 2016-10-20T03:39

By Edwina
at 2016-10-22T15:06
at 2016-10-22T15:06
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By Olga
at 2016-10-23T18:28
at 2016-10-23T18:28
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By Wallis
at 2016-10-26T23:18
at 2016-10-26T23:18

By Catherine
at 2016-10-31T17:42
at 2016-10-31T17:42

By Xanthe
at 2016-11-04T11:32
at 2016-11-04T11:32

By Rebecca
at 2016-11-09T00:50
at 2016-11-09T00:50

By Lucy
at 2016-11-10T19:26
at 2016-11-10T19:26
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By Zora
at 2016-11-13T22:21
at 2016-11-13T22:21

By Enid
at 2016-11-16T20:07
at 2016-11-16T20:07

By Olive
at 2016-11-20T09:59
at 2016-11-20T09:59

By Lydia
at 2016-11-22T03:32
at 2016-11-22T03:32

By Ingrid
at 2016-11-24T06:22
at 2016-11-24T06:22

By Sierra Rose
at 2016-11-27T01:24
at 2016-11-27T01:24

By Madame
at 2016-11-27T18:12
at 2016-11-27T18:12

By Rachel
at 2016-11-28T18:17
at 2016-11-28T18:17

By Todd Johnson
at 2016-11-28T21:42
at 2016-11-28T21:42

By Noah
at 2016-12-03T05:27
at 2016-12-03T05:27

By Yedda
at 2016-12-04T21:35
at 2016-12-04T21:35

By Daniel
at 2016-12-08T10:33
at 2016-12-08T10:33

By Daniel
at 2016-12-11T15:21
at 2016-12-11T15:21

By Kyle
at 2016-12-12T11:42
at 2016-12-12T11:42

By Kelly
at 2016-12-15T22:46
at 2016-12-15T22:46

By Christine
at 2016-12-16T16:26
at 2016-12-16T16:26

By Dora
at 2016-12-18T05:52
at 2016-12-18T05:52

By Genevieve
at 2016-12-22T16:22
at 2016-12-22T16:22

By Aaliyah
at 2016-12-24T08:58
at 2016-12-24T08:58

By Tracy
at 2016-12-28T04:59
at 2016-12-28T04:59

By Quanna
at 2017-01-02T02:20
at 2017-01-02T02:20

By Ula
at 2017-01-03T16:49
at 2017-01-03T16:49

By Brianna
at 2017-01-06T03:24
at 2017-01-06T03:24

By Frederica
at 2017-01-08T06:16
at 2017-01-08T06:16

By Quanna
at 2017-01-08T16:33
at 2017-01-08T16:33

By Ida
at 2017-01-12T23:06
at 2017-01-12T23:06

By Harry
at 2017-01-16T08:08
at 2017-01-16T08:08

By Emily
at 2017-01-17T16:50
at 2017-01-17T16:50

By Ethan
at 2017-01-22T14:50
at 2017-01-22T14:50

By Eden
at 2017-01-24T12:08
at 2017-01-24T12:08

By Connor
at 2017-01-26T12:40
at 2017-01-26T12:40

By Suhail Hany
at 2017-01-28T13:40
at 2017-01-28T13:40

By Lydia
at 2017-01-31T21:28
at 2017-01-31T21:28

By Tristan Cohan
at 2017-02-02T14:39
at 2017-02-02T14:39

By Liam
at 2017-02-03T05:06
at 2017-02-03T05:06

By Agatha
at 2017-02-07T12:36
at 2017-02-07T12:36

By Emily
at 2017-02-08T15:27
at 2017-02-08T15:27

By Tristan Cohan
at 2017-02-09T07:58
at 2017-02-09T07:58

By Agnes
at 2017-02-10T16:17
at 2017-02-10T16:17

By Candice
at 2017-02-15T04:07
at 2017-02-15T04:07

By Ina
at 2017-02-16T00:33
at 2017-02-16T00:33

By Frederic
at 2017-02-19T04:50
at 2017-02-19T04:50

By Audriana
at 2017-02-19T15:01
at 2017-02-19T15:01

By Frederica
at 2017-02-20T14:34
at 2017-02-20T14:34

By Anonymous
at 2017-02-24T06:14
at 2017-02-24T06:14

By Lauren
at 2017-02-27T21:18
at 2017-02-27T21:18

By Enid
at 2017-03-03T06:54
at 2017-03-03T06:54

By Robert
at 2017-03-05T06:29
at 2017-03-05T06:29

By Belly
at 2017-03-09T04:26
at 2017-03-09T04:26

By Lydia
at 2017-03-10T13:14
at 2017-03-10T13:14

By Harry
at 2017-03-10T16:19
at 2017-03-10T16:19

By Charlie
at 2017-03-14T17:35
at 2017-03-14T17:35

By Skylar Davis
at 2017-03-18T23:59
at 2017-03-18T23:59

By Jack
at 2017-03-21T14:24
at 2017-03-21T14:24

By Andrew
at 2017-03-24T12:16
at 2017-03-24T12:16

By Hardy
at 2017-03-26T21:11
at 2017-03-26T21:11

By Skylar DavisLinda
at 2017-03-26T23:44
at 2017-03-26T23:44

By Tom
at 2017-03-29T09:21
at 2017-03-29T09:21

By Cara
at 2017-03-29T21:16
at 2017-03-29T21:16

By Emily
at 2017-04-03T03:05
at 2017-04-03T03:05

By Faithe
at 2017-04-05T15:41
at 2017-04-05T15:41

By William
at 2017-04-09T15:57
at 2017-04-09T15:57

By Cara
at 2017-04-14T10:40
at 2017-04-14T10:40

By Bethany
at 2017-04-17T02:33
at 2017-04-17T02:33

By Olive
at 2017-04-18T15:48
at 2017-04-18T15:48
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By Hedda
at 2017-04-22T14:40
at 2017-04-22T14:40
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By Michael
at 2017-04-26T13:08
at 2017-04-26T13:08
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By Rebecca
at 2017-04-30T08:05
at 2017-04-30T08:05
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By Megan
at 2017-05-03T16:21
at 2017-05-03T16:21
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By Hedda
at 2017-05-08T08:56
at 2017-05-08T08:56
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By Ursula
at 2017-05-13T08:06
at 2017-05-13T08:06
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By Ethan
at 2017-05-17T19:33
at 2017-05-17T19:33
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By Valerie
at 2017-05-22T14:03
at 2017-05-22T14:03
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By Sarah
at 2017-05-25T08:19
at 2017-05-25T08:19
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By Franklin
at 2017-05-27T18:37
at 2017-05-27T18:37
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By Jessica
at 2017-05-31T10:18
at 2017-05-31T10:18
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By David
at 2017-05-31T14:23
at 2017-05-31T14:23
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By Margaret
at 2017-06-01T12:17
at 2017-06-01T12:17
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By Cara
at 2017-06-03T01:49
at 2017-06-03T01:49
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By Caroline
at 2017-06-04T17:40
at 2017-06-04T17:40
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By Damian
at 2017-06-08T16:02
at 2017-06-08T16:02
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By Andrew
at 2017-06-12T18:23
at 2017-06-12T18:23
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By Heather
at 2017-06-16T08:38
at 2017-06-16T08:38
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By Mary
at 2017-06-20T07:55
at 2017-06-20T07:55
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By Olivia
at 2017-06-20T19:43
at 2017-06-20T19:43
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By Belly
at 2017-06-25T14:51
at 2017-06-25T14:51
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By Elizabeth
at 2017-06-27T06:36
at 2017-06-27T06:36
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By Andy
at 2017-07-01T19:20
at 2017-07-01T19:20
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By William
at 2017-07-02T15:02
at 2017-07-02T15:02
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By Gary
at 2017-07-03T08:09
at 2017-07-03T08:09
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By Belly
at 2017-07-04T11:03
at 2017-07-04T11:03
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By Edward Lewis
at 2017-07-04T13:55
at 2017-07-04T13:55
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By Emily
at 2017-07-08T13:56
at 2017-07-08T13:56
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By Olive
at 2017-07-10T05:07
at 2017-07-10T05:07
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By Bennie
at 2017-07-12T01:09
at 2017-07-12T01:09
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By Sandy
at 2017-07-14T01:40
at 2017-07-14T01:40
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By Oscar
at 2017-07-17T04:32
at 2017-07-17T04:32
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By Charlie
at 2017-07-20T11:53
at 2017-07-20T11:53
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By Ula
at 2017-07-23T17:11
at 2017-07-23T17:11

By Genevieve
at 2017-07-24T01:09
at 2017-07-24T01:09
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By Hedy
at 2017-07-25T11:25
at 2017-07-25T11:25
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By Skylar DavisLinda
at 2017-07-26T09:51
at 2017-07-26T09:51

By Anthony
at 2017-07-30T10:30
at 2017-07-30T10:30
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By Isla
at 2017-08-03T21:26
at 2017-08-03T21:26
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By Tracy
at 2017-08-05T19:55
at 2017-08-05T19:55
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