(2)Valuetothecustomers–`Whatisbeingofferedtocustomer’itincludesvaluepropositionofferedtocustomerbutthemarketerhastogobeyondvalueproposition.Insteadofofferingmerelyaproductorservicetocustomerthemarketerneedstoofferasolutiontocustomer`sproblemintotalityTheproductslikeNanoandiPhoneoffersolutiontothecustomeratappropriateprice.Appleofferscompletepackagealongwithitsmostoftheapplicationsfreelyandupda
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